Jordan Brand Classic
ILoveDust
Creative director |
Mark Graham
art direction |
Tom Hall
Designers |
Christian Schubert
project manager |
Saffron Penfold
Animation |
Brand Jordan
art direction |
Derrick Lee, Maru Cortinas
project manager |
Leslie Simpson
Bringing hyper Vegas to hoop culture, blurring the lines between the bright lights of the strip and the centre stage of the court. We started with iconography that branched out to patterns and collages, informing the player/fan experience of the JORDAN BRAND CLASSIC.